Utop CX - AI-Powered Customer Experience Platform

Media & Broadcasting

Drive Viewer Loyalty and Streamline Fan Engagement

Unify fan data, power real-time campaigns, and automate journeys to boost audience retention and monetization with FPT CX Suite.

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Trusted by marketing teams at 100+ brands worldwide

FPT CX Suite helps media & broadcasting companies boost loyalty and audience monetization.

34% increase in active user engagement

FPT CX Suite drives repeat engagement with content campaigns and loyalty rewards across media platforms.

40% growth in ad-driven revenue

AI-powered targeting boosts conversions and opens new revenue streams for broadcasters.

29% improvement in staff productivity

Integrated workflows and analytics simplify journey tracking and cross-channel reporting.

Transform audience engagement with media-driven CRM.

Grow viewership with fan-centric loyalty

Launch interactive loyalty programs that reward repeat viewers, superfans, and cross-platform engagement to drive channel stickiness.

Activate campaigns with dynamic offers

Deliver real-time, personalized rewards through media apps and social channels to boost retention and monetize audience behaviors.

Suggest the right shows at the right time

Use AI to personalize content and partner promos based on viewer behavior, increasing content discovery and ad conversion.

Convert followers into subscribers

Run automated journeys that guide users from casual visitors to loyal subscribers across email, apps, and media touchpoints.

Utop AI CRM

Discover the power of AI CRM for Media & Broadcasting.

Deliver personalized engagement across recruitment, enrollment, advising, and alumni relations with a unified CRM—automating journeys, outreach, and support in one AI-powered platform.

Unify learner data from SIS, CRM, and digital channels.
Automate journeys for inquiry, application, and retention.
Boost enrollment with AI insights and next-best actions.

Curious how AI drives results in Media?

See real use cases of AI automating fan journeys, engagement flows, and reward campaigns—tailored for TV networks, streaming platforms, and digital content providers.

Maximize ROI with a Connected CRM Ecosystem.

From broadcast CRM to AI-powered engagement, loyalty, and promotion with FPT CX Suite, this connected platform helps media brands unify audience data, grow retention, and boost monetization.

“The Mediacorp Rewards app has made every interaction more exciting. Personalized perks and seamless redemptions keep me coming back. It feels great to be rewarded just for engaging with content I already love.”

Sarah Lim

MediaCorp - Customer

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