Customer experience (CX) management involves meeting and exceeding customer expectations to increase customer satisfaction, loyalty, and advocacy. However, it is not always clear how CX success connects to financial results. While everyone in the organization agrees that improving customer experience and satisfaction is a good idea, many do not know the actual value of this improvement to the company. This doubt undermines the support, funding, and collaboration necessary for CX programs.

To secure and retain support, combine and use customer-sourced and transactional data to demonstrate the ROI of CX. This involves proving the relationship between improved customer satisfaction and increased retention, greater sales, lower costs or other business and financial measures. 

Download this guide to understand investment strategy in Customer Experience and Best Practices to maximize your sales and marketing efforts to convert more prospects into customers.

This guideline article covers:

• Recommend approach of investment in Customer Experience. Discover business approach for CX investment and understand how to start CX strategy.
• How important CX in B2B and B2C business. Learn how impact CX in business for both B2B and B2C model.
• One to One Marketing and Loyalty strategy. Explore the way of transforming from traditional approach to new strategy with leveraging customer data and AI technology.
• Real-life stories sharing from famous FMCG and Retail brands. Discover how leading enterprises shifting CX investment and implementing CX platform into their sales and marketing operation.