CUSTOMER DATA
Unlock a 360°
Customer View & Power Marketing Growth
Utop Customer Data empowers businesses to gather, unify, and leverage user data to create a holistic customer view and drive data-driven marketing strategies.
Utop Customer Data
Unify customer data, gain actionable insights, and personalize marketing for stronger customer relationships and growth.
Empower Your Marketing with a Single Source of Customer Truth
Streamlined Data Collection
Gather user data from all channels (website, app, POS)
Automatically generate behavior-based attributes
Import data from external sources.
Unified User Profiles
Create a single, centralized profile for each customer
Track interactions across all touchpoints
View standard, derived, and custom user attributes
Advanced Segmentation Tools
Build static and dynamic audience segments
Target users based on demographics, behavior, and events
Combine segments with AND, OR, and Exclude logic
Data-Driven Decision Making
Gain actionable insights from user data
Optimize marketing campaigns for better performance
Measure ROI and track key marketing metrics
AI-Powered Customer Insights
Receive intelligent alerts on customer behavior changes.
Predict churn and personalize experiences to boost retention.
Make data-driven decisions with AI-powered recommendations.