FPT CX Suite: Empower Experience with AI

The FPT CX Suite is a comprehensive AI-driven package designed to enhance customer experience through loyalty, CRM, and engagement channels. Here's an overview of its main components:

  • Portfolio
    • eVoucher & Reward Management
    • Loyalty Platform
    • Promotion Engine
    • AI CRM
    • Customer Data Platform (CDP)
    • Automated Marketing
  • Why Choose FPT CX Suite?
    • Seamless Integration with One Platform
    • Best Practices in Domains and Local Expertise
    • AI Innovation in CX
  • Product Highlights
    • UReach – Actionable AI Agent

UReach is an actionable AI CRM agent to enhance sales outreach and customer relationship. With the innovative Large Action Model (LAM), UReach is highly adaptive to various business sectors, offering industry-specific functions.

  • AI CRM Features:
    • Context-based product recommendation
    • Promotion/Loyalty Engine Copilot
    • Proactive Lead Generation
    • Knowledge retention and training - OCR bill scan for loyalty campaigns
    • SEO-Optimal Product Content
    • Virtual Fashion Styling Assistant
    • Marketing insights from customer analytics
    • AI Driven Engagement for new staff
    • Fraud Detection & Prevention powered by AI/ML technology
    • Real-time scan thousands of transactions daily --> spot suspicious cases.
    • Risk assessment with user behavior analysis
    • 24/7 Customer Care (with industry-specific knowledge)
    • Field Sales Copilot
    • Smart Product Suggestion (based on context, image)
  • Business Benefits:
    • 30% decrease in churn rate
    • 3x faster lead qualification
    • 90% faster response time
    • 25% higher lead-to-opportunity conversion
    • 20% time saved in the sales cycle
    • 40% workload reduction
  • LoyaltyOS – Personalized Offerings

A centralized marketing platform with diverse functions to enrich user experience through colorful reward campaigns. Embedded with AI, the system allows high levels of personalization in loyalty campaigns and enhancing liquidity of loyalty points.

  • Centralized platform for reward campaigns
  • AI-powered personalization for loyalty programs
  • Dynamic Low-code Platform
  • Flexible deployment: SaaS, on-premise, or private cloud
  • UEngage – Marketing Automation

UEngage is a Customer Data Platform that aggregates data from vast sources to enable personalized engagement with customer segmentation, customized messages, dynamic gamification and timely engagement blasts.

Core strengths:

  • AI campaign Builder
  • Low-code design workflow
  • AI-driven customer segmentation
  • Flexible Model: Saas/On-premise/Private Cloud

How UEngage works

  • Aggregates data from various sources for segmented, personalized engagement
  • Features a campaign builder with low-code workflows and AI-driven customer segmentation
  • Supports SaaS, on-premise, or private cloud models


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